In early June 2026, Lyko’s Birthday Tour arrived in Oulu, bringing together beauty, products, activities, and a lively event atmosphere. The project focused on both photo and video coverage, capturing the experience in a way that felt energetic, approachable, and true to Lyko’s colourful brand presence.

The visuals documented the atmosphere of the event, from product moments and brand activations to the people, reactions, and small details that shaped the day. Together, the photos and video created a vibrant recap of the event for social media and marketing use.